Broadcast Text Message Reporting

Learn how to gain valuable performance insights for your Broadcast Text Messages, including send and failure rate and link interaction.

Quick Stats at-a-Glance

In the table of sent broadcasts, you'll find these quick-view stats:

• Sent On: The date and time when the broadcast was sent.
• Recipients: The total number of contacts eligible to receive your message.
• Responded: The number of people who replied to the broadcast. These replies can be viewed in your inbox.
• Unsubscribed: The number of contacts who opted out by replying STOP. You can also view response and unsubscribe rates with controls that let you toggle between actual numbers (#) and percentages (%). 

Dig Deeper into Your Metrics

• To view more in-depth statistics for a particular broadcast, simply click on the chart icon located to the right of the broadcast name. This action will display a detailed fly-out containing valuable insights:

  • Recipients: The total number of contacts eligible to receive your message.

  • Sent: The percentage and number of contacts the message was successfully sent to. 

  • Failed: Messages that couldn’t be delivered (you’ll also see the reason if provided by the carrier).

    • Reasons A Message Might Fail

      • Sending messages to numbers that cannot accept them

      • Carrier delivery issues: Either our carrier partner or the service providers (Verizon, ATT, etc.) encountered issues transmitting the message. 

      • Invalid phone number entry (a typo in the phone number)

• • Responded: Contacts who replied to your message.
  • Unsubscribed: Contacts who opted out by replying STOP.

  • Link Interaction: When links are added to a message, as described above, the number of clicks and click-through rate will be presented.

Clicking any of these categories will show you the specific contacts and additional details.