Understanding SMS Compliance: Why It Matters for Your Business

Understanding and following these rules is key to customer maintaining trust, delivering messages reliably, and avoiding penalties.

Key Regulations Governing SMS Messaging

1. Telephone Consumer Protection Act (TCPA)

Established by the Federal Communications Commission (FCC), the TCPA mandates that businesses obtain prior express consent before sending marketing messages to consumers. Non-compliance can result in significant fines, with penalties reaching up to $500 per unsolicited message, and up to $1,500 for willful violations. ​

2. Application-to-Person 10-Digit Long Code (A2P 10DLC)

Introduced by mobile carriers, A2P 10DLC is a system that allows businesses to send SMS messages using standard 10-digit phone numbers.

Why Compliance is Essential

• Enhanced Deliverability: Registered messages are less likely to be filtered or blocked by carriers, ensuring they reach the intended recipients.​

• Consumer Trust: Compliance demonstrates a commitment to respecting consumer preferences, fostering trust, and engagement.

• Avoiding Penalties: Adhering to regulations like the TCPA and A2P 10DLC helps businesses avoid hefty fines and potential legal actions.

Prokeep's Commitment to Compliance

At Prokeep, we prioritize compliance to ensure seamless and trustworthy communication between businesses and their customers. Our platform facilitates the necessary steps for A2P 10DLC registration, including:​

• Brand Registration: Providing essential business information to The Campaign Registry (TCR) to verify your brand's identity.​

• Campaign Registration: Detailing the nature and purpose of your messaging campaigns to ensure transparency and legitimacy.​

• Opt-In Management: Ensuring that your customers have provided explicit consent to receive messages, a critical component of both TCPA and A2P 10DLC compliance.

Best Practices for Maintaining Compliance

• Obtain Clear Consent: Always secure explicit permission from customers before sending them messages.​

• Provide Opt-Out Options: Include clear instructions on how recipients can unsubscribe from messages.​

• Maintain Accurate Records: Keep detailed records of customer consents and messaging activities.​

• Stay Informed: Regularly review and update your practices to align with evolving regulations.​

Conclusion

Understanding and adhering to SMS compliance regulations is not just a legal obligation but also a enhances customer relationships and ensures the effectiveness of your messaging campaigns. Prokeep is dedicated to guiding you through this process, providing the tools and support needed to maintain compliance and foster trust with your audience.​